Lululemon's brilliant dupe strategy should be duplicated by all brands
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![Lululemon's brilliant dupe strategy should be duplicated by all brands](https://images.fastcompany.net/image/upload/w_1200,c_limit,q_auto:best/wp-cms/uploads/2023/05/06-90895043-lululemon-dupe.jpg)
Lululemon. the athletic apparel brand, makes products such as its Align line and Groove pants that are coveted by young fans who look for dupes to save money.
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise.
![Best lululemon Dupes Affordable lulu Copycats - Schimiggy](https://www.schimiggy.com/wp-content/uploads/2019/07/crz-yoga-legging-lululemon-align-dupe-copycat.jpg)
Best lululemon Dupes Affordable lulu Copycats - Schimiggy
![Dupe Culture: Understanding and Addressing - BENlabs](https://www.benlabs.com/wp-content/uploads/2023/07/Dupe-culture-understanding-dupe-culture-banner-scaled.jpg)
Dupe Culture: Understanding and Addressing - BENlabs
Monta Neinberga on LinkedIn: Lululemon's brilliant dupe strategy
![Activewear You'll Swear is Lululemon - The best Dupes I wear!](https://www.lunchpailsandlipstick.com/wp-content/uploads/2019/01/lululemondupes.png)
Activewear You'll Swear is Lululemon - The best Dupes I wear!
Jeff Beer on LinkedIn: Lululemon's brilliant dupe strategy should
![Dupes' clothing, perfume craze lures holiday shoppers as major](https://graphics.reuters.com/HOLIDAYSHOPPING-RETAIL/DUPES/gkvlxeqjevb/graphic.jpg)
Dupes' clothing, perfume craze lures holiday shoppers as major
Melle Hock on LinkedIn: Lululemon's brilliant dupe strategy should
Nick Gray on LinkedIn: Lululemon's brilliant dupe strategy should
![Lululemon Latest News, Photos & Videos](https://images.fastcompany.net/image/upload/wp-cms/uploads/2023/10/04-90964065-lululemon-new-fabric.jpg)
Lululemon Latest News, Photos & Videos
Jennifer K Pittleman (@jennko) / X
![짝퉁에 대처하는 자세 룰루레몬 브랜드 #Dupe Swap - 스톤브랜드컨설팅](https://stonebc.com/wp-content/uploads/2023/07/lulu2.png)
짝퉁에 대처하는 자세 룰루레몬 브랜드 #Dupe Swap - 스톤브랜드컨설팅