Lululemon's brilliant dupe strategy should be duplicated by all brands

Lululemon. the athletic apparel brand, makes products such as its Align line and Groove pants that are coveted by young fans who look for dupes to save money.
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise.

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Jennifer K Pittleman (@jennko) / X

짝퉁에 대처하는 자세 룰루레몬 브랜드 #Dupe Swap - 스톤브랜드컨설팅